welcomes new CEO, Genevieve Kunst.

The team at FashionTrade is pleased to announce that its Board has appointed Genevieve Kunst as the new CEO of FashionTrade.

FashionTrade, a B2B fashion wholesale marketplace is a joint venture between Bestseller United and Zalando, and is committed to the creation of a simple, efficient and intelligent B2B marketplace for the international fashion community. Outgoing CEO, Pernille Geneser, will join the company Board as Chairwoman with immediate effect where she will continue supporting and guiding the team on a strategic level.

“This is the perfect time for Genevieve to join as the CEO of We’ve selected a strong leader, equipped with all the commercial tools required to take FashionTrade to it’s next stage of growth. Genevieve brings with her immense industry experience and a unique ability to translate vision and strategy into execution on an international level. Genevieve’s most recent experience at POPSUGAR will be a great benefit for the team as our next steps are to continue growing the partnerships FashionTrade has with fashion brands and retailers.”

Pernille Geneser, Chairperson of the Board

Kunst has worked for more than 18 years across Europe in digital and e-commerce. She joins FashionTrade from POPSUGAR, the global media and technology company that delivers inspiring, informative, and entertaining multi-platform content across entertainment, fashion, beauty, fitness, food, parenting, news and more. As the Managing Director of POPSUGAR Europe, Genevieve spent nearly 5 years running its European operations for both its media business and the fashion affiliate ShopStyle, which was acquired by Ebates in February 2017. Prior to this, she was the Director of Supply and Merchandising at Thomas Cook Online and held multiple digital roles at Amazon, including the Head of Business Development, Digital Media, for Amazon Europe, rolling out its Look Inside product and launching Kindle internationally.

Other positions in Europe included roles at T-Mobile, Bertelsmann and the start-up, Vitago. Genevieve began her career in her native U.S. working for Westdeutsche Landesbank and her family’s textile business, Fabri-Quilt. After graduating with an MBA/MA from The Wharton School and The Lauder Institute at the University of Pennsylvania, she joined A.T. Kearney as a management consultant.

“I am thrilled to be a part of the FashionTrade team and to drive this business forward during this exciting time. As the digital and offline worlds become more intertwined, companies such as FashionTrade will be leading the way to operationally improve and reduce the costs of everyday processes. For years, brands and retailers have been looking for ways to optimise the buying and selling processes and FashionTrade is well-positioned to make this process easier and significantly more cost effective for those on both sides of the process.” 

Genevieve Kunst, FashionTrade CEO


About fashionTrade

fashionTrade is at the forefront of digitising fashion wholesale. It provides a global business-to-business (B2B) fashion marketplace where brands and retailers can connect, trade and grow their business through empowered buying and smarter selling. Founded by Anders Holch Povlsen under BESTSELLER UNITED in 2015 and since 2017 run as a Joint Venture between BESTSELLER UNITED and Zalando, the company uses digital innovation and optimisation to improve everyday working processes that maximise customer profits. fashionTrade strives to deliver a simple and smart business solution for the global fashion wholesale industry. A group of thirty international colleagues work from their Head Office in central Amsterdam as members of the curated tech hub, TQ.